Ube is a purple yam commonly used in Filipino desserts and baked goods, known for its vibrant color and sweet, nutty flavor.

How do I cook with ube?

Ube can be boiled, steamed, mashed, or grated. It's used in cakes, ice creams, pastries, and even as a flavoring for drinks.

Can I use ube powder instead of fresh ube?

Yes, ube powder can be reconstituted with water and used as a substitute for fresh ube in most recipes.

What's the best way to store fresh ube?

Store fresh ube in a cool, dark place. Once cut or cooked, refrigerate and use within a few days.

How do I prepare ube for desserts?

Peel and boil or steam until soft, then mash or blend for a smooth texture suitable for cakes, jams, and ice cream.

Is ube the same as taro?

No, ube and taro are different root vegetables with distinct flavors and colors.

You can buy it at MasGusto! Latino Market, www.masgusto.com.

Where can I buy ube around me?

You can buy it now on the MasGusto! Latino Market App and get it delivered to your home as fast as tomorrow.

Yes, cooked or mashed ube can be frozen in an airtight container for several months.

What are some popular recipes using ube?

Ube halaya (jam), ube ice cream, ube cake, and ube pancakes are popular recipes.

Is ube extract the same as ube flavoring?

Ube extract is made from real ube, while ube flavoring may use artificial flavors. For the most authentic taste, use ube extract.

How long does cooked ube last in the fridge?

Cooked ube can last 3 to 5 days in the refrigerator when stored properly in a sealed container.

Can I use ube in savory dishes?

Yes, while it's mostly used in sweets, you can use ube in savory dishes like ube fries or mashed ube.

How do I know if ube has gone bad?

Spoiled ube will have a sour smell, slimy texture, or visible mold. Discard if you notice any of these signs.

Can I use ube instead of sweet potato in recipes?

Yes, you can substitute ube for sweet potato in many recipes, but expect a unique color and flavor.

Yes, ube is naturally gluten-free, making it suitable for gluten-free cooking and baking.

Latin American store with free delivery available*

Where to buy ube
near me?

*Orders above $35, varies by region

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Top 5 products for Ube

#1

Magnolia Ube Ice Cream 1420 ml

Creamy ube flavor with a rich purple hue, perfect for desserts and Filipino-inspired treats. Great in halo-halo, ube desserts, or as a topping for pancakes and waffles. Sweet, nostalgic, and versatile for smoothies or baking. A convenient frozen option for quick scoops and easy craving satisfaction.

$10.99 - $12.99

Shop now

vrobante
Creamy and delicious! The ube flavor is rich without being too sweet. It tastes just like a classic Filipino dessert and is perfect for satisfying an ube craving. Definitely one of my favorite ice cream flavors!
weee.16070849
I can taste my favorite ice cream without going to store.
weee.15249696
Packed perfectly
weee.15249696
Best ube ice cream
venus_22kelly
I love the flavor, it's very taste and refreshing!
N
It was delicious, I'm glad I bought it
A Cat
my dad's favourite
winnie_gadia
Delicious ube ice cream and kept frozen during delivery using DRY ICE!
kayhogue21
My family love this ice cream is soft and creamy. I love it too for my halo halo.
Zel
Bought too! Soo good

#2

Sunrise Sweetened Condensed Creamer, Purple Yam (Ube) Flavor

Creamy Sunrise Sweetened Condensed Creamer with vibrant ube flavor adds a purple twist to coffee, desserts, and Filipino coffee treats. Pairs with leche flan, halo-halo, and ube pancakes; crema-rich, subtly nutty-sweet, fragrant. A convenient, ready-to-use boost for any ube-loving kitchen.

$2.69 - $3.29

Shop now

weee.11379528
First time to order this and I’m gonna use it for my sticky rice ilov ube flavor
amazingtimes285
Taste real ube
amazingtimes285
I made ube halaya using this milk tase real ube
winnie_gadia
Use to make leche flan
Jay
good quality
BiancaTenorio
So perfect to make ube cream for pancakes!
soklin0113
Would be great with coffee or desserts. Haven’t tried it yet but I’m sure it’s great.
Kristine
Arrived on time
roselinda3
Omg! Look at my ube dessert I made by using these condensed creamer from Weee! Yummy! I’m so satisfied! Thank you Weee!!!?
Min
cant wait to try it!

#3

Happy Elephant Grated Purple Yam, Frozen 16 oz

This frozen grated ube is perfect for making Filipino desserts like ube halaya or ube ice cream, and also works well in Latin treats such as flan, tres leches, or empanadas. The sweet, nutty yam flavor stays fresh, and the frozen form keeps prep fast and convenient. Rich in fiber!

$3.29 - $5.79

Shop now

weee.17025925
The packaging was very neat and professional, including ice packs upon delivery. I haven't tried it yet, so I don't know the taste.
tiffanynguyen1348
First time buy , not Cook yet
Lan
Still frozen when delivered. Will try making ube milk tea with this. Saves time preparing the ube from scratch.
TChau
mom favorite yam,cant wait cook. still frozen when it delivered.
Hannaa
very good, will purchase again
anhkha.vnn
It's delicious and fragrant!
Cakhotieu2
The ice cream is still frozen solid
Hậu Phạm
Goods are well preserved until they reach the customer.
weee.15223375
Good quality! Exactly what I needed!
Thang
Taro cooked in soup is very delicious.

#4

Okinawa Purple Yam 2.8-3.2 lb

Creamy, naturally sweet Okinawa purple yam, aka ube, delivers vibrant purple flesh and a mild, nutty flavor. Perfect for Filipino and Latin-inspired desserts like halo-halo, ube ice cream, tres leches, and pastry fillings. Rich in fiber and antioxidants, it adds color and depth to smoothies, stews, and baked goods. A versatile pantry staple.

$9.99 - $16.99

Shop now

Sasha
Roasting a batch once again.
susan_lee_sj
There are few not too fresh
weee.13047435
The potatoes are fresh and delicious, free from worms or anything like that.
Kielou
really enjoyed these Okinawa purple yams! They were naturally sweet, soft, and delicious. I love having them as a simple snack or side dish. Will definitely buy again!
Patricia
there fresh and when i cooked them they tasted so yummy good.
weee.17513996
The potatoes are all spoiled and inedible.
masgusto.18168578
I love this sweet potato
Karen Hou
This sweet potato is very sweet and has a firm texture, not too wet or too soft.
JeesooCorr
The condition is good, and when I steamed and ate it, it was sweet and delicious.
MasaNakama
Tastes delicious.

#5

San Miguel Gold Label Ube Ice Cream, Frozen 50.72 oz

Creamy ube ice cream with rich vanilla, coconut, and caramel notes—perfect for Filipino desserts like halo-halo, leche flan, and ube cheesecake. Frozen format offers long shelf life and easy portioning for quick desserts or party scoops. A delicious, vibrant treat for ube lovers.

$6.99 - $11.99

Shop now

Filipino
Great price great flavor!!
N
It's delicious, with a rather sweet taste.
Joyyyskyyy
So creamy and delicious! The ube flavor is rich, smooth, and not too sweet. Definitely a must-try for ube lovers!
Einrada
Put on my matcha, so yummy
neszille
Finally!!! Been looking for this brand and now it’s at Weee!
weee.10272516
Broken container
mariacorazonreyes57
I love this product!
Renkish
Tastes good and good quality.
Carmelita david
Good ice cream ube
Witongco
I stock up all the time it's my favorite ice cream

Frequently asked questions

What is ube?
Ube is a purple yam commonly used in Filipino desserts and baked goods, known for its vibrant color and sweet, nutty flavor.
Can I use ube powder instead of fresh ube?
Yes, ube powder can be reconstituted with water and used as a substitute for fresh ube in most recipes.
How do I prepare ube for desserts?
Peel and boil or steam until soft, then mash or blend for a smooth texture suitable for cakes, jams, and ice cream.
Where can I buy ube?
You can buy it at MasGusto! Latino Market, www.masgusto.com.
Can I freeze ube?
Yes, cooked or mashed ube can be frozen in an airtight container for several months.
Is ube extract the same as ube flavoring?
Ube extract is made from real ube, while ube flavoring may use artificial flavors. For the most authentic taste, use ube extract.
Can I use ube in savory dishes?
Yes, while it's mostly used in sweets, you can use ube in savory dishes like ube fries or mashed ube.
Can I use ube instead of sweet potato in recipes?
Yes, you can substitute ube for sweet potato in many recipes, but expect a unique color and flavor.

How do I cook with ube?
Ube can be boiled, steamed, mashed, or grated. It's used in cakes, ice creams, pastries, and even as a flavoring for drinks.
What's the best way to store fresh ube?
Store fresh ube in a cool, dark place. Once cut or cooked, refrigerate and use within a few days.
Is ube the same as taro?
No, ube and taro are different root vegetables with distinct flavors and colors.
Where can I buy ube around me?
You can buy it now on the MasGusto! Latino Market App and get it delivered to your home as fast as tomorrow.
What are some popular recipes using ube?
Ube halaya (jam), ube ice cream, ube cake, and ube pancakes are popular recipes.
How long does cooked ube last in the fridge?
Cooked ube can last 3 to 5 days in the refrigerator when stored properly in a sealed container.
How do I know if ube has gone bad?
Spoiled ube will have a sour smell, slimy texture, or visible mold. Discard if you notice any of these signs.
Is ube gluten-free?
Yes, ube is naturally gluten-free, making it suitable for gluten-free cooking and baking.

vrobante
Creamy and delicious! The ube flavor is rich without being too sweet. It tastes just like a classic Filipino dessert and is perfect for satisfying an ube craving. Definitely one of my favorite ice cream flavors!
weee.16070849
I can taste my favorite ice cream without going to store.
weee.15249696
Packed perfectly
weee.15249696
Best ube ice cream
venus_22kelly
I love the flavor, it's very taste and refreshing!
N
It was delicious, I'm glad I bought it
A Cat
my dad's favourite
winnie_gadia
Delicious ube ice cream and kept frozen during delivery using DRY ICE!
kayhogue21
My family love this ice cream is soft and creamy. I love it too for my halo halo.
Zel
Bought too! Soo good
weee.11379528
First time to order this and I’m gonna use it for my sticky rice ilov ube flavor
amazingtimes285
Taste real ube
amazingtimes285
I made ube halaya using this milk tase real ube
winnie_gadia
Use to make leche flan
Jay
good quality
BiancaTenorio
So perfect to make ube cream for pancakes!
soklin0113
Would be great with coffee or desserts. Haven’t tried it yet but I’m sure it’s great.
Kristine
Arrived on time
roselinda3
Omg! Look at my ube dessert I made by using these condensed creamer from Weee! Yummy! I’m so satisfied! Thank you Weee!!!?
Min
cant wait to try it!
weee.17025925
The packaging was very neat and professional, including ice packs upon delivery. I haven't tried it yet, so I don't know the taste.
tiffanynguyen1348
First time buy , not Cook yet
Lan
Still frozen when delivered. Will try making ube milk tea with this. Saves time preparing the ube from scratch.
TChau
mom favorite yam,cant wait cook. still frozen when it delivered.
Hannaa
very good, will purchase again
anhkha.vnn
It's delicious and fragrant!
Cakhotieu2
The ice cream is still frozen solid
Hậu Phạm
Goods are well preserved until they reach the customer.
weee.15223375
Good quality! Exactly what I needed!
Thang
Taro cooked in soup is very delicious.
Sasha
Roasting a batch once again.
susan_lee_sj
There are few not too fresh
weee.13047435
The potatoes are fresh and delicious, free from worms or anything like that.
Kielou
really enjoyed these Okinawa purple yams! They were naturally sweet, soft, and delicious. I love having them as a simple snack or side dish. Will definitely buy again!
Patricia
there fresh and when i cooked them they tasted so yummy good.
weee.17513996
The potatoes are all spoiled and inedible.
masgusto.18168578
I love this sweet potato
Karen Hou
This sweet potato is very sweet and has a firm texture, not too wet or too soft.
JeesooCorr
The condition is good, and when I steamed and ate it, it was sweet and delicious.
MasaNakama
Tastes delicious.
Filipino
Great price great flavor!!
N
It's delicious, with a rather sweet taste.
Joyyyskyyy
So creamy and delicious! The ube flavor is rich, smooth, and not too sweet. Definitely a must-try for ube lovers!
Einrada
Put on my matcha, so yummy
neszille
Finally!!! Been looking for this brand and now it’s at Weee!
weee.10272516
Broken container
mariacorazonreyes57
I love this product!
Renkish
Tastes good and good quality.
Carmelita david
Good ice cream ube
Witongco
I stock up all the time it's my favorite ice cream